Unicorn Store (2019)

Directed by Brie Larson

Written by Samantha McIntyre

Starring Brie Larson, Samuel L. Jackson, Joan Cusack and Bradley Whitford

This film originally premiered at the 2017 Toronto International Film Festival and didn't reach the public eye until it hit Netflix in early 2019, and I think there is a reason for that. For a film to open at TIFF and then skip theaters and go to Netflix isn't necessarily a bad thing, with Netflix producing many good movies now-- but Brie Larson's directorial debut unfortunately is not one of those quality Netflix products. 

Unicorn Store is about a woman named Kit (Brie Larson) who is a kid at heart. After Kit is dismissed from art school she moves back in with her parents (played by Bradley Whitford and Joan Cusack), where she decides to join a temp agency and work at an office job. At this job she is tasked with pitching a campaign for a new vacuum cleaner, when she receives a mysterious invitation to "The Store" where she meets the salesman (Samuel L. Jackson). He tells her that she can make her childhood dreams come true and be the proud new owner of a unicorn, if she follows a few demands first. 

I wanted to like this movie so badly, considering how much of a Brie Larson fan I am. After her monster of a great performance in Room and other great movies like Short Term 12 and Trainwreck, I had high hopes for her starring role in this as well as first time directing. This movie wants to be a quirky, weird coming-of-age story but it doesn't achieve that. Most of the time it's really corny and just a little awkward, frankly. Half the time I was confused wether this was supposed to be a kids movie, because of how much it really focused on glitter and unicorns. 

The characters don't have much depth either. Kit is a young women who doesn't want to grow up, and is obsessed with glitter and wacky outfits and getting a unicorn. She's not your average character from a coming of age movie who just does not want to grow up, she's just immature and we never really get to know where that personality came from. However, that isn't a negative testament to Larson's acting performance in the film. Kit is a young-spirited, optimistic women and that is definitely portrayed throughout the movie. Larson gets a chance to show her comedic skills off a bit with her acting in this movie. The supporting performances were just okay. Seeing Sam Jackson in a pink suit, afro with strings of glitter, and selling unicorns was a bit out of character for him. A little too tacky for me, to be honest. But, you can tell how much fun he and Larson had making this, so that makes it better. Cusack and Whitford do well as Kit's parents too. 

Unicorn Store isn't an all bad movie. It has some funny moments, mostly from Brie Larson. It has some fun, aesthetically pleasing outfits and sets. The sub-plot of not wanting to grow up, and everyone having a little magic in them, is definitely a unique one. Just the delivery of it all is a little sub-par for me. 

4/10